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10500 Marty, Overland Park, KS 66212


The name says it all. Rossignol's 2021 Primacy Focus snowboard boots are an upgraded version of last year's Primacy that focus on fit and function. Featuring our new Flex 9 stitched liner and upper shell construction that bring added comfort and closer wrap, new lifetime warrantied Dual Zone Boa® Focus H4 Fit System for enhanced heel hold and premium hard-charging performance, the Primacy Focus are designed for aggressive riding frontside and back. Our revamped 3D-molded tongue and new insulated thermo-adjustable liner deliver the forward lean and flex to match the locked in fit and feel of our three-point heel harness while offering superior heat retention.

Forward Lean Support
New 3D-molded single piece tongue offers improved forward lean support and flex control while reducing fatigue

Precise Fit
New Dual Zone Boa® Focus Fit System configuration allows independent closure in the upper and lower portions of the boots for custom fit while enhancing heel retention and maintaining lateral and medial flexibility for the long, hard toe or heelside shifts

Custom-Fit Comfort
Thermo-moldable insulated liner offers easy customization, personalized comfort and added heat retention

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